Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
Just Good Business offers a strategic perspective on aligning corporate responsibility with brand development. Kellie A. Mcelhaney focuses on the connection between responsible business practices and a company’s identity, making this a useful guide for readers exploring business strategy, marketing, leadership, and corporate responsibility.
About This Book
Just Good Business examines the relationship between corporate responsibility and brand strategy.
Kellie A. Mcelhaney presents a strategic perspective on making responsible business practices part of how an organization operates and communicates.
The book is intended for readers interested in business leadership, branding, and the role of corporate responsibility in building a stronger company identity.
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