The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S)
by Clifford Nass, Byron Reeves
The Media Equation examines the surprising ways people respond to computers, television, and new media as though they were human or physical environments. Drawing on communication and technology, Clifford Nass and Byron Reeves explore how media shape interaction and perception.
About This Book
The Media Equation explores how people treat computers, television, and new media like real people and places.
Clifford Nass and Byron Reeves present a communication-focused examination of interactions between people and media technologies.
The book considers the relationship between human behavior and mediated environments.
It is part of the CSLI Lecture Notes series and is presented as a paperback on communication.
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