The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S)
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The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S)

by Clifford Nass, Byron Reeves

Psychology Technology Communication
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Investigates how humans apply social expectations to computers, television, and emerging media technologies.

ISBN-13 9781575860534 ASIN 1575860538 Views 174 Publisher Center for the Study of Language and Inf Year 2003 Edition 1 Format Paperback Product Group Book Pages 305 Adult No Created March 19, 2026 Updated August 16, 2026
About This Book

The Media Equation examines the ways individuals interact with media technologies.

Authors Clifford Nass and Byron Reeves present research on human responses to computers and television.

The work discusses how people treat new media similarly to real people and places.

Topics include communication patterns and psychological responses in media contexts.

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I will be using this book for:
3 total votes