Going Public: New Strategies of Presidential Leadership
Samuel H. Kernell examines presidential leadership through the practice of going public. Focusing on direct communication between presidents and the public, this book considers how public appeals can shape political leadership and strategy. It offers a focused resource for readers studying the presidency, government, and political communication.
About This Book
Going Public: New Strategies of Presidential Leadership examines how presidents seek to lead by addressing the public directly.
Samuel H. Kernell focuses on the relationship between presidential communication and political leadership.
The book considers the strategies and implications associated with taking presidential appeals beyond traditional political channels.
It is suited to readers interested in the presidency, government, political communication, and leadership.
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