Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue
by Mark Donnolo
Essential Account Planning offers sales professionals a structured framework for helping teams manage customer accounts and pursue revenue growth. Organized around five key principles, the book provides a focused business resource for sales leaders and practitioners who want to make account planning more purposeful and effective.
About This Book
Essential Account Planning presents a focused approach to helping sales teams plan and manage customer accounts.
The book centers on five key principles for making account planning more effective and revenue-oriented.
It is intended for sales professionals and leaders seeking a structured way to support account growth.
Mark Donnolo offers a business-focused resource for connecting sales planning with revenue objectives.
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