Return on Investment (ROI) Basics
by Patricia Pulliam Phillips, Jack J. Phillips
Return on Investment (ROI) Basics offers an accessible introduction to a central business and finance concept. Patricia Pulliam Phillips and Jack J. Phillips present a starting point for understanding how ROI is used to evaluate investment results and inform business decision-making.
About This Book
Return on Investment (ROI) Basics introduces the fundamental concept of ROI and its role in evaluating business performance.
The book provides an accessible starting point for readers seeking to understand how investment results can be assessed.
Written by Patricia Pulliam Phillips and Jack J. Phillips, it is suited to learners and professionals building familiarity with ROI principles.
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