Return on Investment (ROI) Basics
by Patricia Pulliam Phillips, Jack J. Phillips
This book offers a clear introduction to ROI fundamentals by Patricia Pulliam Phillips and Jack J. Phillips. It covers essential concepts and methods for calculating the financial returns on investments in projects and programs. Ideal for professionals new to evaluating business impacts, it provides practical guidance to enhance decision-making processes.
About This Book
Return on Investment (ROI) Basics provides a foundational understanding of ROI concepts essential for professionals in various fields. Authored by Patricia Pulliam Phillips and Jack J. Phillips, the book introduces key principles for measuring investment outcomes.
Readers will explore straightforward techniques to assess the value derived from expenditures, making it accessible for beginners in financial analysis. The content focuses on core methodologies without delving into advanced complexities.
This resource serves as an introductory tool for those seeking to apply ROI in business decisions, emphasizing practical application over theoretical depth. It equips users with the basics to communicate investment results clearly.
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