The Science of Likability: 27 Studies to Master Charisma, Attract Friends, Captivate People, and Take Advantage of Human Psychology
by Patrick King
A research-based guide presenting 27 studies on the psychology of likability, social influence, and human connection.
About This Book
This book examines scientific research on the factors that influence how people perceive and respond to others.
Readers will learn about psychological principles that affect social interactions and personal appeal.
The content draws from multiple studies to explain patterns in human behavior and connection.
Topics include the science behind first impressions and the elements that foster positive relationships.
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