The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance
by David Creelman, Peter Navin
Learn how to manage employees like customers by designing immersive, predictable experiences that increase productivity and drive performance.
About This Book
This book presents strategies for treating employees with the same focus and care typically given to customers.
It explores how predictable and immersive workplace experiences can drive higher levels of productivity.
Leaders are encouraged to rethink traditional management approaches in favor of employee-centric models.
The content emphasizes measurable outcomes and performance improvements through intentional experience design.
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