The McDonaldization of Society: Into the Digital Age
In this updated examination of McDonaldization, George Ritzer considers how familiar principles of modern organization extend into the digital age. The book provides a sociological framework for understanding efficiency, standardization, predictability, and control—and for reflecting on their influence across contemporary society and everyday experience.
About This Book
The McDonaldization of Society: Into the Digital Age explores the continuing relevance of McDonaldization in contemporary society.
George Ritzer considers how modern systems and institutions are shaped by forces associated with efficiency, standardization, predictability, and control.
The book connects these social patterns with the transformations of the digital age.
It offers readers a framework for thinking critically about the organization of everyday life and society.
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