The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas
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The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

by Heidi M. Neck, Daniel A. Cohen, Gregory Arthur Pool

business strategy entrepreneurship Innovation
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The IDEATE Method provides a structured approach to identifying high-potential entrepreneurial ideas. Written by Heidi M. Neck, Daniel A. Cohen, and Gregory Arthur Pool, it is designed for readers interested in entrepreneurship, opportunity evaluation, and developing stronger business concepts.

ISBN-13 9781544393247 ASIN 1544393245 Views 19 Publisher SAGE Publications, Inc Year 2020 Edition First Edition Format Paperback Product Group Book Pages 104 Adult No Created September 06, 2026 Updated September 26, 2026
About This Book

The IDEATE Method focuses on identifying high-potential entrepreneurial ideas.

Written by Heidi M. Neck, Daniel A. Cohen, and Gregory Arthur Pool, this book presents an approach to evaluating opportunities for entrepreneurship.

It is suited to readers seeking a structured introduction to entrepreneurial idea development and assessment.

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I will be using this book for: