Public Relations Campaigns: An Integrated Approach
by Regina M. Luttrell, Luke W. Capizzo
A practical guide to planning and executing integrated public relations campaigns, covering research, strategy, and evaluation for students and professionals.
About This Book
Public Relations Campaigns: An Integrated Approach offers foundational knowledge for students and professionals seeking to understand modern PR practices.
The text emphasizes strategic planning and the integration of various communication tools to achieve campaign objectives.
Readers are guided through the essential steps of campaign development, from research and analysis to execution and evaluation.
Authored by Regina M. Luttrell and Luke W. Capizzo, the book serves as a practical resource for building effective public relations strategies.
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