Social Marketing - International Student Edition: Behavior Change for Social Good
Social Marketing - International Student Edition examines how marketing concepts can support behavior change and contribute to social good. Designed for an international student audience, it introduces a socially focused perspective on marketing and its potential role in addressing broader community and societal challenges.
About This Book
Social Marketing - International Student Edition explores the connection between marketing principles and behavior change for social good.
The book is presented as an international student edition, making it relevant to learners studying social marketing in a global context.
Its subject centers on applying marketing thinking to social challenges and encouraging actions that benefit individuals, communities, and society.
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