Discovering Public Relations: An Introduction to Creative and Strategic Practices
Discovering Public Relations offers an accessible introduction to the creative and strategic practices that define public relations. Designed as a foundation for readers exploring the field, it presents public relations as a discipline grounded in communication, planning, and purposeful professional practice.
About This Book
Discovering Public Relations introduces the field of public relations through its creative and strategic practices.
The book provides an accessible starting point for understanding how public relations functions as a professional discipline centered on communication and planning.
It is suited to readers seeking a broad foundation in public relations and an introduction to the ideas and practices that shape the field.
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