Social Marketing: Behavior Change for Social Good
by Philip Kotler, Nancy R. Lee
Social Marketing: Behavior Change for Social Good explores how marketing principles can support positive behavior change and contribute to social good. Philip Kotler and Nancy R. Lee present a focused look at marketing in social contexts, making this a relevant resource for readers interested in marketing, public benefit, and societal change.
About This Book
Social Marketing: Behavior Change for Social Good examines the use of marketing principles to encourage behaviors that benefit individuals, communities, and society.
The book focuses on behavior change as a central goal, placing social good at the heart of marketing strategy and practice.
Written by Philip Kotler and Nancy R. Lee, it offers a focused perspective on how marketing can be applied in social contexts rather than solely for commercial purposes.
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