Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Brand Storytelling explores integrated marketing communications in the digital media landscape. It provides a focused look at the role of storytelling in brand communication, making it relevant for readers studying or working in marketing, branding, communications, and digital media.
About This Book
Brand Storytelling examines the relationship between storytelling and integrated marketing communications.
The book focuses on communicating brand messages within the evolving digital media landscape.
It offers a framework for understanding how marketing communication and brand storytelling can work together.
This title is suited to readers interested in branding, marketing, communications, and digital media.
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