Social Media: How to Engage, Share, and Connect, Fourth Edition
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Social Media: How to Engage, Share, and Connect, Fourth Edition

by Regina Luttrell

Business social media marketing Communications
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Social Media: How to Engage, Share, and Connect, Fourth Edition offers an accessible introduction to the principles of social media communication. Regina Luttrell examines the connected activities of engaging audiences, sharing content, and building relationships, making this edition a useful resource for understanding social media practice.

About This Book

Social Media: How to Engage, Share, and Connect, Fourth Edition introduces the central ideas and practices involved in social media communication.

The book focuses on engaging audiences, sharing content, and building connections through social platforms.

Written by Regina Luttrell, this fourth edition is suited to readers seeking a structured introduction to social media and its role in communication.

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