Applied Marketing Analytics Using R
by Gokhan Yildirim, Raoul V. Kübler
Applied Marketing Analytics Using R introduces the intersection of marketing and data analysis through R. Written by Gokhan Yildirim and Raoul V. Kübler, it is suited to readers looking for an applied foundation in marketing analytics and practical experience with analytical tools.
About This Book
Applied Marketing Analytics Using R focuses on the use of R in marketing analytics.
The book connects marketing practice with analytical methods and data-focused work.
It is intended for readers seeking an applied introduction to marketing analytics supported by a widely used programming language.
Authored by Gokhan Yildirim and Raoul V. Kübler, this title may suit students, researchers, and marketing professionals developing their analytical skills.
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