Global Marketing and Advertising: Understanding Cultural Paradoxes
Global Marketing and Advertising: Understanding Cultural Paradoxes examines how culture influences marketing and advertising across international markets. Marieke De Mooij considers the challenges of communicating effectively between cultures, offering a focused resource for readers studying global business, advertising, marketing strategy, and cross-cultural communication.
About This Book
Global Marketing and Advertising: Understanding Cultural Paradoxes explores the relationship between marketing, advertising, and culture.
Written by Marieke De Mooij, the book focuses on how cultural differences shape the understanding and practice of communication across global markets.
Its subject matter is relevant to readers interested in international business, marketing strategy, advertising, and cross-cultural analysis.
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