Digital Business: Strategy, Management & Transformation
Digital Business: Strategy, Management & Transformation explores the relationship between digital strategy, effective management, and organizational transformation. Annmarie Hanlon’s book provides a broad introduction to these essential business themes for readers studying or navigating the changing digital business environment.
About This Book
Digital Business: Strategy, Management & Transformation examines the connected themes of digital business, organizational strategy, management, and transformation.
Written by Annmarie Hanlon, the book is positioned for readers seeking a business-focused understanding of digital change.
Its scope brings strategic thinking and management considerations together with the broader idea of organizational transformation.
The title may suit students, professionals, and general readers exploring the role of digital approaches in business.
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