Corporate Communication: A Guide to Theory and Practice
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Corporate Communication: A Guide to Theory and Practice

by Joep P. Cornelissen

Business Communication Management Corporate Strategy
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An essential resource exploring corporate communication theory and its application in organizational settings for students and practitioners.

About This Book

Corporate Communication: A Guide to Theory and Practice provides an overview of corporate communication concepts and frameworks.

The book covers key theories and models relevant to communication within organizations.

It is designed for students and professionals seeking to understand corporate communication practices.

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