Doing Business in Emerging Markets
by Pervez N. Ghauri, S. Tamer Cavusgil, Leigh Anne Liu
Doing Business in Emerging Markets provides a focused look at business activity in emerging market environments. Written by Pervez N. Ghauri, S. Tamer Cavusgil, and Leigh Anne Liu, it is suited to readers interested in international business, global commerce, and emerging economies.
About This Book
Doing Business in Emerging Markets examines the subject of conducting business in emerging market environments.
The book offers a business-focused perspective on the opportunities and challenges associated with emerging markets.
It is authored by Pervez N. Ghauri, S. Tamer Cavusgil, and Leigh Anne Liu.
This title may serve as a useful reference for readers studying international business and the role of emerging markets in the global economy.
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