Netnography: The Essential Guide to Qualitative Social Media Research
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Netnography: The Essential Guide to Qualitative Social Media Research

by Robert Kozinets

Technology Social Science Research
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Robert Kozinets presents an essential guide to netnography, a qualitative approach to social media research. The book explores the study of online communities, interactions, and culture, providing a focused resource for readers seeking to understand qualitative research in digital and social media environments.

ISBN-13 9781526444707 ASIN 1526444704 Views 52 Publisher SAGE Publications Ltd Year 2019 Edition Third Format Paperback Product Group Book Pages 472 Adult No Created August 03, 2026 Updated October 29, 2026
About This Book

Netnography: The Essential Guide to Qualitative Social Media Research introduces netnography as an approach to qualitative social media research.

The book focuses on studying online communities, interactions, and culture through qualitative research.

Written by Robert Kozinets, it is intended as a guide for readers interested in understanding social media research methods.

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