Strategic Communications for Pr Social Media and Marketing
by Laurie J Wilson, Joseph Ogden
Strategic Communications for PR, Social Media and Marketing offers an overview of the connected disciplines that shape contemporary communication practice. Covering strategic communications, public relations, social media, and marketing, it provides a focused resource for readers interested in understanding how these areas work together.
About This Book
Strategic Communications for PR, Social Media and Marketing examines the relationship between communication strategy, public relations, social media, and marketing.
The book is suited to readers seeking an overview of these closely connected professional fields.
Its focus reflects the importance of planning and coordination across modern communications activities.
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