Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
by Thales S. Teixeira, Greg Piechota
This book explains how decoupling disrupts traditional value chains and offers strategies for businesses to adapt to changing consumer behavior and market dynamics.
About This Book
Unlocking the Customer Value Chain examines how companies can respond to disruption by understanding changes in consumer behavior.
The book introduces the concept of decoupling and its impact on established business models.
It provides frameworks for identifying opportunities created by shifting customer value chains.
Readers gain insights into strategies that help organizations adapt to new market realities.
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