Digital Strategy: A Guide to Digital Business Transformation
Digital Strategy: A Guide to Digital Business Transformation introduces the essential ideas behind digital strategy and organizational change. Alexander Rauser’s guide is suited to readers who want a clear starting point for exploring how businesses can respond to the opportunities and challenges of an increasingly digital marketplace.
About This Book
Digital Strategy: A Guide to Digital Business Transformation examines the role of strategy in adapting businesses to a digital environment.
Written by Alexander Rauser, this guide focuses on digital business transformation as a central business and management topic.
It offers a useful starting point for readers seeking to understand how digital considerations can shape organizational direction and decision-making.
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