21st Century Television: The Players, The Viewers, The Money: 2nd edition
An updated analysis of the television industry, covering key players, audience trends, and financial structures shaping 21st century media.
About This Book
21st Century Television examines the transformation of the television sector in the modern era.
The book discusses major industry participants, shifting viewer behaviors, and evolving revenue models.
Updated for the second edition, it provides context on ongoing changes within television broadcasting and distribution.
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