Strategic Communication Research Methods
by Marianne Dainton, Pamela J Lannutti
Strategic Communication Research Methods provides an academic foundation for understanding how to study strategic communication. Suitable for students and readers seeking guidance in communication research, the book offers a focused introduction to research methods and their role in examining communication within strategic contexts.
About This Book
Strategic Communication Research Methods introduces approaches for examining communication in strategic contexts.
The book is suited to readers seeking a structured foundation in communication research methods.
It can support study and coursework in communication, research design, and related academic fields.
Written by Marianne Dainton and Pamela J. Lannutti, this title focuses on building an informed understanding of how strategic communication can be researched.
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