Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
by Janis Teruggi Page, Lawrence J. Parnell
Introduction to Strategic Public Relations explores the foundations of public relations in a changing communication environment. With attention to digital communication, global perspectives, and social responsibility, Janis Teruggi Page and Lawrence J. Parnell provide an accessible starting point for understanding strategic public relations.
About This Book
Introduction to Strategic Public Relations presents a foundation in public relations strategy and communication.
The book focuses on digital communication, reflecting the changing ways organizations engage with audiences.
It also addresses global communication and the importance of socially responsible public relations.
Written by Janis Teruggi Page and Lawrence J. Parnell, this title is suited to readers seeking an introductory perspective on contemporary public relations.
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