Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
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Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication

by Janis Teruggi Page, Lawrence J. Parnell

Business Communication
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A foundational guide to strategic public relations in the digital age, emphasizing global reach and social responsibility.

ISBN-13 9781506358031 ASIN 1506358039 Views 241 Publisher SAGE Publications, Inc Year 2018 Edition 1 Format Paperback Product Group Book Pages 496 Adult No Created April 15, 2026 Updated September 17, 2026
About This Book

Introduction to Strategic Public Relations explores core principles of modern communication practice.

The text addresses digital tools, global perspectives, and ethical responsibilities in public relations.

Readers gain insight into planning, executing, and evaluating communication strategies across diverse contexts.

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I will be using this book for:
12 total votes