Program Evaluation and Performance Measurement: An Introduction to Practice
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Program Evaluation and Performance Measurement: An Introduction to Practice

by James C. Mcdavid, Irene Huse, Laura R. L. Ingleson

Business Education
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This introductory text on program evaluation and performance measurement delivers practical guidance for assessing organizational programs. It explores key methods for data collection, analysis, and application in public and nonprofit settings, making complex concepts approachable for beginners and practitioners seeking to enhance accountability and effectiveness.

About This Book

Program Evaluation and Performance Measurement provides an accessible entry point into the field, focusing on practical methods for evaluating programs and measuring performance in various organizational contexts.

The text emphasizes real-world application, helping readers develop skills to design evaluations, collect data, and interpret results effectively.

Authored by experienced practitioners, it covers foundational concepts and techniques suitable for students and professionals alike.

Through clear explanations and examples, the book supports informed decision-making in program management and policy development.

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