Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016
Darrell M. West examines the changing role of media in election campaigns, from the rise of television advertising in 1952 to the growing importance of social media by 2016. Air Wars provides a focused historical account of political communication across evolving campaign platforms.
About This Book
Air Wars examines the role of television advertising and social media in election campaigns.
Covering the period from 1952 through 2016, the book traces political communication across major changes in campaign media.
Darrell M. West focuses on how election campaigns have used broadcast and digital platforms over time.
This title offers a historical perspective on the relationship between media technology and electoral campaigning.
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