Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016
Explores the transformation of U.S. election advertising from 1952 to 2016, focusing on television and the rise of social media influence.
About This Book
Air Wars examines the evolution of political advertising on television and its growing intersection with social media platforms.
The book traces campaign communication strategies from the early days of televised ads through the digital era up to 2016.
It highlights how candidates have adapted messaging techniques to reach voters across changing media landscapes.
Readers gain insight into the measurable effects of advertising spending and message framing on electoral outcomes.
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