Effective Crisis Communication: Moving From Crisis to Opportunity

by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

Business Communication

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A practical guide to transforming crises into opportunities through effective communication strategies and stakeholder engagement.

ISBN-13 9781506315737 ASIN 1506315739 Views 254 Publisher SAGE Publications, Inc Year 2017 Edition 4 Format Paperback Product Group Book Pages 240 Adult No Created February 14, 2026 Updated September 26, 2026

About This Book

This book explores how organizations can navigate crises effectively.

It provides frameworks for communication during challenging situations.

Readers learn to turn potential setbacks into opportunities for growth.

The content emphasizes strategic messaging and stakeholder engagement.

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