The Basics of Media Writing: A Strategic Approach
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The Basics of Media Writing: A Strategic Approach

by Scott A. Kuehn, James Andrew Lingwall, James A. Lingwall

Communication journalism
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A foundational resource for mastering media writing techniques and strategic communication skills.

ISBN-13 9781506308104 ASIN 1506308104 Views 75 Publisher CQ Press Year 2017 Edition 1 Format Paperback Product Group Book Pages 568 Adult No Created February 19, 2026 Updated September 19, 2026
About This Book

This book introduces the core principles of media writing with a strategic approach.

It covers essential skills needed for effective communication across various media platforms.

Designed for students and practitioners, it emphasizes clarity, accuracy, and audience awareness.

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