Essentials of Service Design and Innovation - 4th Edition: Developing high-value service businesses with PCN Analysis
by Dr. Scott E. Sampson, Sampson, Scott E., Dr.
Essentials of Service Design and Innovation - 4th Edition offers a focused introduction to developing high-value service businesses. Centered on PCN Analysis, it provides readers with essential concepts for understanding service design, innovation, and the business opportunities created through effective service development.
About This Book
Essentials of Service Design and Innovation - 4th Edition introduces core ideas in service design and innovation.
The book focuses on developing high-value service businesses.
PCN Analysis is presented as a central framework for examining service-related business development.
This edition is intended for readers seeking an accessible foundation in service-focused management and innovation.
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