Essentials of Service Design and Innovation - 4th Edition: Developing high-value service businesses with PCN Analysis
by Dr. Scott E. Sampson, Sampson, Scott E., Dr.
This guide introduces PCN Analysis for designing and improving service businesses, helping professionals and students create higher-value service offerings.
About This Book
Essentials of Service Design and Innovation presents methods for creating and improving service offerings.
The book introduces PCN Analysis as a tool for understanding and optimizing service processes.
Readers learn approaches for developing service businesses that deliver greater value.
Content is structured to support both academic study and practical application in service management.
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