The Craft of Creativity
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The Craft of Creativity

by Matthew A. Cronin, Jeffrey Loewenstein

Business Psychology Creativity
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The Craft of Creativity offers a focused look at creativity as a practice that can be understood and developed. Written by Matthew A. Cronin and Jeffrey Loewenstein, it is a useful resource for readers interested in creative thinking, creative work, and the processes behind innovation.

ISBN-13 9781503605077 ASIN 1503605078 Views 64 Publisher Stanford University Press Year 2018 Edition 1 Format Paperback Product Group Book Pages 288 Adult No Created June 14, 2026 Updated November 05, 2026
About This Book

The Craft of Creativity examines creativity as a craft rather than a mysterious or fixed talent.

Written by Matthew A. Cronin and Jeffrey Loewenstein, the book offers a focused exploration of creative practice and thought.

It is suited to readers seeking a deeper understanding of how creativity can be approached, developed, and used.

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