It's NOT JUST about the Money
by Richard Perry, Jeff Schreifels
A concise guide to fundraising that focuses on relationships, mission alignment, and sustainable donor engagement for organizations.
About This Book
It's NOT JUST about the Money explores the principles of effective fundraising beyond financial transactions.
The authors draw on extensive experience to highlight the importance of building authentic relationships with donors.
Readers will learn strategies for creating sustainable support for their organizations.
The book emphasizes mission-driven approaches that foster lasting partnerships.
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