Selling Hope and College: Merit, Markets, and Recruitment in an Unranked School
An ethnographic look at how an unranked college recruits students by marketing hope and opportunity within a competitive higher education market.
About This Book
This book examines recruitment practices at an unranked college striving to attract students in a competitive higher education landscape.
It explores how institutions market hope and opportunity when traditional markers of prestige are absent.
The study draws on ethnographic research to reveal the strategies and challenges faced by such schools.
Readers gain insight into the intersection of merit, markets, and access in contemporary college admissions.
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