The Dynamics of Fashion
by Elaine Stone, Sheryl A. Farnan
An essential introduction to the fashion industry, covering design, production, marketing, and retail operations in a global context.
About This Book
The Dynamics of Fashion provides an overview of the fashion industry and its key components.
Topics include design processes, production methods, marketing strategies, and retail operations.
The book examines how trends develop and move through the marketplace.
Readers gain insight into the business side of fashion and its global reach.
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