The Dynamics of Fashion
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The Dynamics of Fashion

by Elaine Stone, Sheryl A. Farnan

Business Fashion
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An essential introduction to the fashion industry, covering design, production, marketing, and retail operations in a global context.

About This Book

The Dynamics of Fashion provides an overview of the fashion industry and its key components.

Topics include design processes, production methods, marketing strategies, and retail operations.

The book examines how trends develop and move through the marketplace.

Readers gain insight into the business side of fashion and its global reach.

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I will be using this book for:
37 total votes