International Retailing
by Elizabeth B. Goldsmith, Brenda Sternquist
International Retailing provides an academic introduction to retailing across national and global markets. Written by Elizabeth B. Goldsmith and Brenda Sternquist, it is a useful resource for readers exploring international business, commerce, and the role of retailing in a connected economy.
About This Book
International Retailing focuses on the study of retailing across national and global markets.
Written by Elizabeth B. Goldsmith and Brenda Sternquist, the book presents an academic perspective on an important area of business and commerce.
It is suited to readers seeking a foundation in international retailing and its role within the broader business landscape.
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