Cage Kings: How an Unlikely Group of Moguls, Champions & Hustlers Transformed the UFC into a $10 Billion Industry
An inside look at how a small group of investors and fighters built the UFC into a $10 billion global sports and entertainment brand.
About This Book
Cage Kings traces the unlikely journey of the Ultimate Fighting Championship from its origins as a niche combat event to a mainstream entertainment powerhouse.
The narrative follows the moguls, fighters, and entrepreneurs whose decisions and rivalries shaped the organization’s growth and valuation.
Based on extensive reporting, the book examines the business strategies and cultural shifts that turned mixed martial arts into a multi-billion-dollar industry.
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