Sport Teams, Fans, and Twitter (Integrated Marketing Communication)
Sport Teams, Fans, and Twitter examines how sports teams, fans, and Twitter intersect within integrated marketing communication. Brandi Watkins presents a focused look at social media’s role in the sports communication and marketing landscape, making this a relevant title for readers studying sports, digital media, and audience engagement.
About This Book
Sport Teams, Fans, and Twitter examines the relationship between sports teams, their fans, and Twitter.
Framed through integrated marketing communication, the book considers how social media connects sports organizations and audiences.
Brandi Watkins focuses on Twitter as a platform within the broader sports communication and marketing landscape.
This title offers a focused resource for readers interested in sports, social media, marketing, and communication.
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