The Rise of Major League Soccer: Building a Global Giant
The Rise of Major League Soccer explores how the league developed into an ambitious global sports enterprise. Norm O’Reilly and Rick Burton present a focused look at MLS, its growth, and the business forces shaping its place in professional soccer.
About This Book
The Rise of Major League Soccer examines the development of Major League Soccer and its emergence as a significant force in professional sports.
Norm O’Reilly and Rick Burton explore the league’s growth, organization, and expanding ambitions within the global sports landscape.
The book offers a business-focused perspective on the factors involved in building and sustaining a major sports enterprise.
It is suited to readers interested in soccer, sports management, league development, and the evolution of professional athletics.
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