Managing Sport Events
by T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk
Managing Sport Events connects sport event management theory with practical application. Industry profiles, technology examples, and coverage of sustainability and security reflect current concerns, while scenarios, case studies, learning activities, and online resources help readers explore events ranging from community programs to broader sport settings.
About This Book
Managing Sport Events presents practical guidance for understanding and applying sport event management concepts.
New industry profiles show how professionals put theory into practice, while updated sections address emerging topics including sustainability, event security, and technology.
Scenarios include recreational and community events such as local 5K runs and youth basketball tournaments, offering perspective on smaller-scale event settings.
End-of-chapter case studies and learning activities support applied learning, complemented by online mini case studies with multiple-choice questions and immediate feedback.
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