Strategic Sport Communication

by Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin

Sports Communication

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Strategic Sport Communication explores the role of purposeful communication in sports. With a focus on strategy and the sports context, this book provides a foundation for readers interested in understanding how communication supports sport-related activities, organizations, and professional practice.

ISBN-13 9781492525776 ASIN 1492525774 Views 247 Publisher Human Kinetics Year 2016 Edition Second Format Hardcover Product Group Book Pages 424 Created April 25, 2026 Updated October 18, 2026

About This Book

Strategic Sport Communication examines communication within the world of sports.

The book’s title emphasizes a strategic approach, suggesting attention to planning, messaging, and purposeful communication.

It may serve readers seeking an introduction to the relationship between sport and communication.

Written by Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, and Andrea N. Geurin.

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Strategic Sport Communication

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