Strategic Sport Communication
by Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin
An essential resource exploring communication strategies, theories, and applications for professionals in the sport industry.
About This Book
Strategic Sport Communication provides an overview of communication strategies used within the sport industry.
The text covers key concepts relevant to professionals working in sport media, public relations, and marketing.
Readers are introduced to foundational theories and practical applications in sport communication.
The book addresses the evolving landscape of communication in sport organizations and events.
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