Case Studies in Service Innovation (Service Science: Research and Innovations in the Service Economy)
by Linda A. Macaulay, Ian Miles, Jennifer Wilby, Yin Leng Tan, Liping Zhao, Babis Theodoulidis
A collection of case studies examining service innovation across industries, offering insights into research and practical applications in the service economy.
About This Book
This book presents a collection of case studies focused on service innovation.
It draws on research and practical examples from the service economy.
Contributors examine how organizations develop and implement new service models.
The content supports understanding of innovation processes in service contexts.
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