Adman's Dilemmsa: From Barnum to Trump
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Adman's Dilemmsa: From Barnum to Trump

by Paul Rutherford

Business History Media Studies
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An analysis of advertising's role in politics and society, spanning from Barnum's era to modern campaigns and the age of Trump.

ISBN-13 9781487522988 ASIN 1487522983 Views 62 Publisher UTP Year 2018 Edition First Edition Format Paperback Product Group Book Pages 466 Adult No Created April 07, 2026 Updated September 29, 2026
About This Book

This book examines the evolution of advertising and its growing impact on public life.

It traces developments from the era of P.T. Barnum through to contemporary political campaigns.

The work considers how promotional techniques have shaped both consumer culture and political communication.

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