Social Media Analytics Strategy: Using Data to Optimize Business Performance
Social Media Analytics Strategy presents a focused introduction to using social media data for business improvement. Alex Gonçalves examines how analytics can inform strategy, support decision-making, and help organizations optimize performance through more purposeful use of social media information.
About This Book
Social Media Analytics Strategy explores the use of data in social media planning and business decision-making.
The book focuses on strategies for analyzing social media activity and applying insights to organizational goals.
It is centered on using analytics to improve business performance and make social media efforts more purposeful.
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