Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
Media and Communication Research Methods offers a clear introduction to qualitative and quantitative approaches in communication research. Covering the foundations of research design and practice, Arthur A. Berger’s book helps readers build an informed understanding of how media and communication are studied.
About This Book
Media and Communication Research Methods introduces the principal approaches used to study media, messages, audiences, and communication processes.
The book covers both qualitative and quantitative perspectives, offering a balanced foundation for readers who are beginning to explore communication research.
It provides an overview of research methods and the ways they can be applied to questions in media and communication studies.
Written by Arthur A. Berger, this introduction is designed to support students and readers developing an understanding of research in the field.
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