HealthScare: Confessions of a Hospital Spin Doctor
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HealthScare: Confessions of a Hospital Spin Doctor

by Clay Destefano

Business Health
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An insider's account of hospital public relations and the strategies used to shape public perception of healthcare institutions.

About This Book

HealthScare offers an account of hospital communications from the perspective of a spin doctor.

The book examines the role of public relations in healthcare settings.

Readers gain insight into how information is managed within medical institutions.

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I will be using this book for: