Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management)
by David Shaw, Dimitri Koumbis
Fashion Buying: From Trend Forecasting to Shop Floor offers an overview of fashion buying within fashion management. Covering the journey from trend forecasting through to the shop floor, it provides a focused introduction to the retail and business aspects of the fashion buying process.
About This Book
Fashion Buying: From Trend Forecasting to Shop Floor examines fashion buying across the retail process.
The book’s scope extends from identifying and interpreting trends to the practical realities of the shop floor.
Positioned within fashion management, it connects buying activities with business and retail considerations.
It is suited to readers seeking an overview of fashion buying and its role in the wider fashion industry.
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