Business-to-Business Marketing
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Business-to-Business Marketing

by Ross Brennan, Louise Canning, Raymond Mcdowell

B2B Business Marketing Marketing Strategy
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A practical guide exploring business-to-business marketing strategies, principles, and approaches for professionals and students.

ISBN-13 9781473973442 ASIN 1473973449 Views 194 Publisher SAGE Publications Ltd Year 2017 Edition Fourth Format Paperback Product Group Book Pages 416 Adult No Created February 10, 2026 Updated September 08, 2026
About This Book

This book provides an overview of business-to-business marketing concepts and approaches.

It covers key principles relevant to marketing between organizations.

The content is designed to support understanding of B2B marketing fundamentals.

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I will be using this book for:
5 total votes