Digital Ethnography: Principles and Practice
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Digital Ethnography: Principles and Practice

by Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis, Jo Tacchi

Technology Social Science Anthropology
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Digital Ethnography: Principles and Practice provides an introduction to researching social life and culture in digital contexts. Combining conceptual foundations with practical guidance, it is suited to readers exploring ethnographic approaches to digitally connected environments and the ways digital settings shape contemporary research.

About This Book

Digital Ethnography: Principles and Practice introduces the study of people, culture, and social life through digital contexts.

The book presents digital ethnography as both a set of principles and a practical approach to research.

It is intended for readers seeking to understand how ethnographic thinking can be applied to digitally connected environments.

Written by Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis, and Jo Tacchi, the book offers a collaborative perspective on the field.

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