Digital Ethnography: Principles and Practice
by Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis, Jo Tacchi
An essential introduction to ethnographic research methods for studying digital cultures, online communities, and virtual environments.
About This Book
Digital Ethnography: Principles and Practice introduces readers to the core ideas and methods used when studying digital cultures and online communities.
The book brings together leading scholars to explain how traditional ethnographic approaches can be adapted for digital spaces.
Topics include ethics, data collection, and analysis in virtual settings, providing a clear framework for researchers.
Readers will gain practical insights into conducting fieldwork across social media, websites, and other digital platforms.
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